Black Friday is a phenomenon that first appeared in the United States around 1975. It is an expression used to refer to the first Friday after Thanksgiving, which is the fourth Thursday of November every year, and is mostly considered the beginning of America’s Christmas shopping season. Nowadays, it is more commonly associated with a large wave of promotions & discounts on most sales, encouraging stores to open earlier than they normally do and enticing buyers to spend more due to the highly reduced prices on their purchases. Many buyers even wait until Black Friday before they spend their savings on larger items such as phones or PC parts. Since the start of the 21st century, there have been attempts by retailers with origins in the United States to introduce “Black Friday” to other countries around the world.
Several retailers locally have tried to promote the event to compete with online retailers based in the US. Of course, Egyptian retailers are not an exception to this, which comes as no surprise considering the large consumer-heavy economy that it has, which is bound to attract the attention of leaders in business and their attempts to increase sales and profits. In this article, we will talk a bit about some of the places you can go to in order to hunt for the best bargains and achieve the ideal bang for your buck.
Jumia is one of the most famous online marketplace websites in Egypt. It offers a wide range of products varying wildly in their types/categories and also in their pricing. Whether you are looking for premium brands or something that will do the trick at the lowest possible price, you are likely to be able to find it on Jumia. Furthermore, they deliver all the way to your doorstep, which makes shopping a simpler, more streamlined process with less effort required and more time saved. Every year, Jumia starts hosting Black Friday offers on their website with the goal of promoting sales and gaining a larger user base, which makes them a more attractive option for sellers and affiliates to list their products. Also, they will have some “flash sales”, which are discounted offers that last for a very limited amount of time, these are mainly used as a way to encourage users to spend more time looking at the website/application which further increases the value of Jumia’s publicity to business owners. All in all, if you are looking for a great price and the least hassle possible when purchasing online, you are likely to have a good experience with Jumia.
- Elbadr Group
Continuing on our list of Black Friday stores, we will talk about Elbadr Group. They are one of the most well-known PC parts retailers in Cairo, due to their great item availability rates and fair pricing, as well as their excellent post-purchase services and warranty system. For Black Friday, they gradually list bundle offers and items at the best possible price. One of their priorities is increasing their customer base and expanding into new branches in different areas of the country, as that would help them sell more and thus export more and continue growing their cycle of business. If you are interested in upgrading your current PC or in building a new one, you are sure to find a steal or two at Elbadr Group.
2B Computer is one of the leading companies in the IT retail market in Egypt, they offer a variety of IT equipments such as networking, personal computer, laptops, laptop peripherals, tablets, mobile phones, software, gaming, cables and other products. The company opened in the year 2000 with the goal of presenting its buyers with valuable, dependable products in the IT business by combining the most avant-garde IT trends with a product selection wide enough to meet customer preferences. A big advantage of 2B is the fact that they have multiple real-world branches in addition to their online shop, which helps with their credibility and gives the customer the choice of their preferred purchasing method. They tend to host Black Friday offers, and when they do, they usually end up making very large discounts on desirable items with the purpose of retaining their loyal customers and proving to the market that they are still a powerhouse in the IT department in Egypt.
Going a bit in the direction of clothes, let’s talk about Ravin. Ravin is a commonly known and loved clothing store in Egypt, as they offer a wide range of fashion products for both genders and for multiple body types. Due to their edgy and interesting art styles, they tend to attract a younger customer base which helps them enjoy a steady growth rate, as evident by their constant expansion into new branches. They also have an Online store, which is another factor which sets them ahead of their competition within Egypt. They tend to hold Black Friday offers on a large portion of their store offerings, which further bolsters their sales and the interest of the consumer base in their product line. Having leads in both the art and business sides makes Ravin a respectable competitor in the clothing business in Egypt.
- Joly Optics
As our last point, we will talk about Joly Optics. Joly Optics was founded in 1997 in Egypt as a new brand in the eye-wear market and are now among the leading companies for eye-wear. They stand out in the luxury sector for high product quality, focus on detail and a prestigious distribution network. Nowadays, the company has over 25 branches in Egypt as well as several branches outside. Due to their wide variety of offerings as well as their excellent after-sale services, they enjoy a great share of the customer base for eye-wear in Egypt, further increasing over time as the demand for eyewear increases gradually. They are also known for holding substantially large discounts during the Black Friday period, again giving them the respect and appreciation of customers who continue to be loyal and rely on Joly Optics for their eye-wear needs.
To conclude, Black Friday is one of the most anticipated events of the year, as buyers will tend to save their earnings until the sales period begins and they can get the best prices for their items of interest. Knowing where to go to make your purchases, as well as why, is a large part of the purchasing process, so you might want to take a quick look at reviews or perhaps this list again before starting your shopping spree.